Warner Music Korea has launched a brand new label called MPLIFY that is says will be dedicated to supporting Korean artists that have international connections by helping artists “engage with a worldwide audience and succeed in the international music scene”.
MPLIFY is headed by Samuel Ku, the Executive Producer at Warner Music Korea, according to Music Business Worldwide.
The first artist to join the label is Korean-Australian singer-songwriter Olivia Marsh who is set to launch her debut single on all major DSPs in October: “I am delighted to sign with MPLIFY and to work with such a warm, passionate and innovative team”, she said. “I am grateful for their support and kindness, and I am excited to begin my journey with them. I can’t wait to share my music with you all.”
Warner Music Korea says that MPLIFY “represents a fresh approach to music production and artist management, granting musicians the creative freedom to express their distinctive voices while targeting audiences worldwide” adding that “it aims to build a global fanbase and support artists in navigating the complexities of the international music landscape.”
“Warner Music Korea is excited to announce the launch of a new label dedicated to nurturing artistic talent and helping artists like Olivia thrive creatively” Samuel Ku, Head of MPLIFY said in an official release.
“This platform aims to connect artists with fans globally, leveraging Warner Music’s extensive network and resources. Our commitment is to support exceptional talent by providing the tools they need to achieve success.
“MPLIFY embodies our mission to elevate unique voices within the music industry.”
“With the launch of MPLIFY, we are committed to nurturing a new generation of artists who reflect the richness of our global culture” Jonathan Serbin and Chris Gobalakrishna, Co-Presidents of Warner Music Asia said.
“We believe that music has the power to unite and inspire, and through MPLIFY, we’re excited to provide a stage where unique voices can resonate with audiences around the world.”
