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Unconfirmed Google Update Impacted Product Reviews Sites in Late January

An unconfirmed Google Update that ran last week was reportedly showing signs that it impacted product review websites, according to some chatter on Twitter.

According to analyst GlennGabe: “Heads-up, run a product reviews site? Google pushed something on 1/26 that, once again, impacted some product review sites HEAVILY. These are sites I’ve documented before with crazy surges/drops, even outside of Product Reviews Updates. Let’s see if this sticks. I hope it does :)”

Here are the two slides that he shared:

While a number of tools haven’t shown a big spike in data to demonstrate a big update, it is possible that some tweaks were implemented that may have been directly impactful for the reviews driven websites.

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